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History

The almost 200-year history of the family business, in which textile knowledge, traditions and innovative strength have been passed on through generations, stretches from 1833 to the present day. In the Zurich Oberland in Turbenthal, the fabrics produced in Europe are still conceived and the designs characteristic of Schlossberg are drawn by hand at the original site.
Our origin
1833  |  1878  |  1903/1906  |  1950
Our origin

1833 

Lieutenant Johann Kaspar Winkler opened a mechanical spinning mill in Turbenthal.
 

1878

Johann Jakob Boller, just 21 years old, founded his own fabric manufacturing business.
 

1906

The love match between Helene Winkler and Johann Kaspar Boller led to the merger of Boller Winkler.

1959

Schlossberg Textil AG was founded – the castle stands for luxury, the mountain for quality and sustainability.
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At home in the Töss Valley

The Töss, the river, the water – it magically attracted the textile industry in the early 19th century. At that time, innovative progress was still powered by water; the energy supply for large machines was available, and so Lieutenant Johann Kaspar Winkler opened a mechanical spinning mill in Turbenthal. The stately spinning mill building with a water wheel, its own gearbox and 7,344 spindles marked the beginning of the story. This means that Boller Winkler and Schlossberg are as old as the University of Zurich or the Ringier publishing house.

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Jakob Boller - 1878

Johann Jakob Boller, who was only 21 at the time, came from a modest background and founded his own textile manufacturing business. Jakob Boller purchased yarn from local spinning mills, specified the type of fabric and design, and then had it woven by local farmers on a contract basis. He visited regional markets with his horse and cart, where he found his first loyal customers.

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Born out of love – 1903 & 1906

The love marriage of Helene Winkler and Johann Kaspar Boller in 1903 led to the merger of Boller Winkler in 1906. The union was sealed with the construction of a new mechanical weaving mill. The old weaving mill building still stands today and serves as the company's in-house studio and office space at its main location in Turbenthal.

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Weaving looms in operation - 1950

The old, robust weaving machines – 460 mechanical looms in total – ran at full speed, producing fabrics that were already finding buyers throughout Europe at that time. In the 1950s, the company began to focus on its current business area: the manufacture of home textiles.

Major innovations
1959  |  1964  |  1965  |  1979
Major innovations

1964 

Schlossberg presents the world's first printed bed linen – a sensation on the market.
 

1979

An innovation: Schlossberg launches the first jersey fitted sheet and non-iron jersey bed linen.
 

1989

Schlossberg launches its first TV advertisements and cooperates with well-known artists.

1994

A pioneering achievement: Schlossberg develops the first organic range.
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In the beginning there was the mountain - 1959

Schlossberg Textil AG was founded and the brand and marketing gained in importance. The brand name ‘Schlossberg Switzerland’ is not a fantasy product of advertising, but a real mountain in the area. Bruno Boller, then head of the company, had this wish. The idea was that the castle stands for luxury, the mountain for quality and sustainability.

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JEUNESSE

The first printed bed linen JEUNESSE was a sensation – a filigree rosebush adorns the pure white bed linen background and makes the “Schlossberg Switzerland” brand a byword for contemporary luxury and quality overnight.

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Bonjour Switzerland - 1965

The own brand ‘Bonjour Switzerland’ was born. It started with terry towelling. Later, bed linen collections and accessories were added. Boller Winkler, and with it Schlossberg, underwent a transformation. Step by step, the producer and contract manufacturer became a creative brand manufacturer with attractive home textiles.

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The jersey fabric - 1979

Schlossberg developed the world's first stretch jersey fitted sheet and launched non-iron jersey bed linen: housewives were delighted with these new innovations.

Market expansion

1989  |  1994  |  1996  |  2007
Market expansion

1996 

Bonjour Switzerland now also represents the Schlossberg brand collections overseas in the United States and Canada.
 

2007

The first exclusive Schlossberg boutiques are opened in Zurich and Basel. To date, more have been added in Bern, Lucerne, St. Gallen and Stuttgart.
 

2023

Big fall festival: Schlossberg celebrates the 20th anniversary of the factory store in Turbenthal.

2024

Schlossberg is celebrating 60 years of printed bed linen with a new interpretation of the JEUNESSE design.
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Exciting collaborations with artists - 1989

Experimental, design-oriented and lively: in collaboration with well-known artists such as Jean Tinguely, Harald Naegeli, Alfred Hofkunst and Peter Greenaway, as well as companies such as Fabric Frontline, Schlossberg developed extraordinary bed linen collections for its own brand, Bonjour Switzerland. Schlossberg also launched its first TV advertising campaign.

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Organic & sustainability - 1994

A pioneering achievement: Schlossberg develops the first truly organic range and markets the ‘COCO COLLECTION’. It all starts with a terry towel line made from organic cotton. To this day, all Schlossberg products are OEKOTEX-100 certified and the company develops its own GOTS-certified bed linen and terry towel lines.

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Overseas market - 1996

Bonjour Switzerland now also represents Schlossberg's brand collections overseas in the United States and Canada.

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Schlossberg Boutiques - 2007

The first exclusive Schlossberg boutiques are opened in Zurich, Basel, Geneva and Zermatt. To date, some of these have closed due to changing times, but new boutiques have been added in Bern, Lucerne, St. Gallen and Stuttgart. Schlossberg currently has six boutiques and three outlets.

Tradition in modern times

2008  |  2011  |  2023  |  2024
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175 years of textile tradition - 2008

The Boller Winkler Group, including Schlossberg, celebrates 175 years of textile tradition. Schlossberg has been owned by the Boller Winkler family since its foundation and operates worldwide. Schlossberg is the international, high-quality and inspiring brand for home textiles in bedrooms and bathrooms. It appeals to discerning, design-oriented and sensual people.

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Shop-in-Shop 2011

Schlossberg cooperates with renowned department stores and launches shop-in-shop retail spaces at Harrods in London, NK in Stockholm, Breuninger in Stuttgart, Stockmann in Helsinki and Shin Kung in Beijing.

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20 years factory store - 2023

The former spinning mill became the Schlossberg factory shop, where the history of Schlossberg is still told today in the associated Boller-Winkler Museum. In 2023, Schlossberg celebrated the 20th anniversary of the factory shop in Turbenthal with a big autumn festival for new and loyal customers.

Eine Frau kuschelt sich in ein Kissen, das mit der Jeunesse-Bettwäsche bezogen ist, die ein sanftes Blumenmuster zeigt.

JEUNESSE - 2024

In the company's own studio in Turbenthal, a new interpretation of JEUNESSE has been created to mark the 60th anniversary of printed bed linen. With this new interpretation, Schlossberg commemorates traditional craftsmanship and revives a chapter of its own history.